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Personal Branding 101: How to Discover and Create Your Brand

Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.In the past few years personal branding has been discuss...

A Behind-the-Scenes Look at How Infographics Are Made

It’s been said that we’re living in the golden age of data visualization. And why shouldn’t we be? Every move we make is potential fodder for a bar chart or line graph. Regardless of how you feel ab...

How to sell innovation? (2/2)

Fear and Desire lead to commitmentGetting somebody to commit is a function of two things and two things only: fear and desire. Thomas Hobbes, a philosopher of politics, showed how fear and desire ge...

social media planning guide

TABLE OF CONTENTSIntroduction 2How this Guide is Organized 2The Pre-Planning Steps 3Section I: Worksheets for Developing a Plan 6• Planning 7• Developing a Presence 14• Engagement 17• Measurement 20...
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