social media planning guide Marketing



social_media_planning_guide.pdf

TABLE OF CONTENTS


Introduction 2
How this Guide is Organized 2
The Pre-Planning Steps 3
Section I: Worksheets for Developing a Plan 6
• Planning 7
• Developing a Presence 14
• Engagement 17
• Measurement 20
• Conclusion 21
Section II: Helpful Resources for Planning 22
• Supplemental Worksheets 24
• Social Media Success Stories 30
• Social Media Options 51
Section III: Other Resources 91
• Evolution of Media Channels 92
• Today’s New Consumer 93
• Media Functionality Effectiveness Guide 95
• Q & A Section 96
• Glossary 101
• Reference Section 105


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